Written by:David Aldridge
12/11/2009 5:19 PM 

With the making of everyones search results personalized I mean.

I use a search engine to find what I don't know, and in general not what I already know about.  So promoting links I click on to the top of the listings seems a little odd to me.

Perhaps the bing influence is making them twitchy to bring out new features to keep the appearance of staying ahead.  Trouble is if they make their search results not relevant for me then they will push me into the arms of another search engine so to speak...

I've heard the conspiracy theorys on this making PPC more important - as that will be the only way to guarentee everyone sees your link.  Its a little hard to argue against that...


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